For years, Volvo has made it very clear what its primary objective is: to become 100% electric by 2030. Ahead of European regulations, the Swedes have always been very concerned about the pollution of their vehicles. Electrification has given them the strength to face a stage of neutrality that will allow us to attend the launch of new models. Volvo wants a new electric SUV, and plans to put it in the mid-rangealong with some sedans that could have their days numbered.
Currently 75% of Volvo sales correspond to SUV models. It should be remembered that the Swedes only offer four SUV units: XC40, C40 Recharge, XC60 and XC90. With the exception of the C40 and its 100% electric approach, none of the others propose emission-free mobility. That is going to change. The commercial offer will change, and the names that we have known until now will change, as is the case of the Volvo Embla that will come to replace the Volvo XC90. It has already been shown to us and at the end of this year we will know it in its definitive format.
While the top range serves as a technical and aesthetic showcase, Volvo knows that its greatest commercial potential lies in the mid-range. With an access electric version, the Volvo C40 Recharge, the next objective is to nurture segment D with a 100% electric model in order to stand up to an increasingly competitive segment where we find units of the stature of the BMW iX3, the Tesla Model Y or the Mercedes EQC, and to which more models and brands will soon be added.
For this purpose, the Swedes propose to follow the line begun with the substitute for the XC90. The Embla will be a revolution in the house for many reasons beyond the name. Like the Polestar 2, it will be a model between a sedan and an SUV. A kind of crossover that will pay special attention to aerodynamics to be as efficient as possible. It is likely that a coupé line will be chosen first, as is the case with the C40 Recharge. A format never seen in the mid-range of the house.
It has been more than a year since Volvo Car Group Chairman and CEO Hakan Samuelsson warned that the company’s new electrics would have an unconventional body focused on aerodynamic efficiency: “We should start thinking about new body shapes. I mean, it’s not just about sedans and SUVs. Electrification will also change the shape of cars. I think they need to be more aerodynamic. Maybe we will surprise people a bit in the future.”
At the moment there is not much information about it, but we do know that it will be presented in the middle of the decade. In addition to a state-of-the-art 100% electric powertrain, Volvo will feature state-of-the-art batteries from Northvolt, with whom it has a close collaboration. To that must be added advanced assisted driving technology and multiple novelties in terms of equipment as a new digital integration format with Android Automotive technology.