Volkswagen goes with everything. The German brand launches into the American market with two highly demanded products on the continent. Those of Wolfsburg officially announce that they will present a US-specific electric pick-up and SUV with electric technology. Its launch is scheduled for 2026 and both will be marketed under the Scout brand. A groundbreaking step that will face tough and popular competition.
Yesterday there were rumors of the possible launch of the Scout brand by Volkswagen in the United States. The first information pointed to the launch of two completely electric models. All the rumors have been officially confirmed tonight, which makes clear the strong interest of the German brand in conquering the American marketsomething that he has been dreaming of for many years and that for the moment has had more shadows than lights.
Herbert Diess, CEO of the Volkswagen Group has announced the measure with great optimism: “After Volkswagen’s successful recovery in the US, we are taking the opportunity to further strengthen our position in one of the fastest growing markets for electric vehicles. Electrification provides a historic opportunity to enter the highly attractive pickup and R-SUV segment as a group, underscoring our ambition to become a relevant player in the US market.”
In recent weeks, Volkswagen has announced different measures focused on this new commercial approach. We have recently learned that the Volkswagen Amarok will have a 100% electric version, and it is quite possible that this will end up being marketed in the United States under the new emblem of the Scout brand. Before them, those from Wolfsburg have tough competition ahead of them. An emerging market that in 2026 will be plagued by direct models such as the Ford F-150 Lightning, the Chevrolet Silverado EV or the very Tesla Cybertruck.
However, the figures support the measure and daring. Volkswagen’s idea is to become Rivian. With a very similar approach, the Scout brand will offer an electric pick-up and an electric R-SUV. Both segments have grown exponentially in recent years, and it is expected to do so even more in the years to come. Such is its confidence that Volkswagen aspires to conquer a 10% market share, which represents a very high sales volume.
Regarding the decision to sell the two models under the Scout brand, Arno Antlitz, CFO of Volkswagen has stated: “The company we will establish this year will be a separate unit and brand within the Volkswagen Group that will be managed independently. This is in line with the new management model of the group: small units that act with agility and have access to our technological platforms to take advantage of synergies”.