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Toyota explains why so far they have not launched an electric car on the market

Toyota has been harshly criticized for the slow foray into the electric car market. The Japanese firm has always boasted of its range of hybrid cars, which is why many were surprised by its delay in the launch of its first electric car, which has been represented by the Toyota bZ4x. From the brand they have responded to these criticisms by justifying that the customer himself is the one who must dictate the pace of the automobile market and not the trends imposed by governments.

Toyota has been a latecomer to the electric car industry. This is stipulated by many of its followers and investors, who accuse the Japanese firm of not having created a previous plan for the elimination of thermal mechanics and continuing to promote its hybrid vehicles, which have moderate electrification and well below what promulgated by other competing companies.

“The goal is to achieve carbon neutrality,” Toyota’s own chief technology officer, Masahiko Maeda, said at a meeting in response to questions from investors who await the arrival of a more generous range of pure electric vehicles at Toyota. . The firm is heading towards a totally carbon-neutral industry in the coming yearsalthough they have started this path a little more slowly than other car brands.

Likewise, the person in charge added that it is “the client who must choose the vehicle” and not the respective rulers of each region, making special reference to Europe and the recently ratified ban on the non-sale of thermal cars from 2035. The manager Japan makes reference in his exposition to the fact that there should be a complete variety of mechanics on the market and, today, hybrid cars are much more interesting than pure electric ones in certain environments, particularly due to their ease of use and little necessary adaptability compared to the more classic gasoline or diesel engines.

The firm, together with Lexus, expects to launch an important range of electric cars in the coming years.
The firm, together with Lexus, expects to launch an important range of electric cars in the coming years.

From Toyota they affirm that their hybrid vehicles still make more sense on markets in which the electrical infrastructure is not yet adequate for a complete landing of electric cars. However, also they are totally willing to go a step further and as soon as the market is ready to replace their current mechanical range in favor of electric blocks battery or even hydrogen fuel cell.

Criticism has also reached Toyota from environmental groups that criticize that immediate action is not carried out on its range of models, while the firm will make such a change but in a more “pragmatic and logical” waysaid Seiji Sugiura, an analyst at the Tokai Research Institute in Tokyo. The positions between one or the other movement are not contrary, since both present clear ideas to combat greenhouse gas emissions, although with different paths to achieve this goal.

The Japanese firm committed last year 2021 to invest a total of 60 billion dollars to encourage the development of its range of electric vehicles for the year 2030; even so, from the brand they do not expect the return of said investment until the middle of the next decade, at least, because its sales estimates for the end of this decade point to only 3.5 million electric carsthat is, a third of its annual global sales.

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