Influence Map, an independent advisory firm, has released a report with the automotive industry and climate change at its core. In it he determines that the japanese manufacturersand especially Honda and Toyota, are the least prepared and the furthest behind in the transition to zero-emission vehicles, that is, mainly electric cars.
In a context of transition towards more efficient technologies than internal combustion through diesel and gasoline, electric cars are postulated as the favorite alternative for most manufacturers. However, given high prices that will not decrease until lithium’s economy of scale allows it and a domestic charging infrastructure not available to the bulk of the public, hybrid and plug-in hybrid cars stand as a theoretically ideal option for those who do not are in a position to buy an electric.
In this stage, Toyota and Honda are the manufacturers that have bet the most on hybrid cars, and this is attested to by its ranges and sales in the European market and in its own local market, the Japanese. In addition, while Toyota was the pioneer manufacturer to introduce production hybrid technology and make it popular, the latter is the only brand that can boast that its range currently consists only of hybrid cars (at least it will be until the arrival of Toyota). Honda Civic Type-R if not power assisted).
Currently, in terms of product, Toyota is already marketing the Toyota bZ4x and Lexus RZ, its first electric ones, while Honda only has the Honda e in its range.
According to the report released by InfluenceMap, which takes data from IHS Markit as a basis, the two Japanese manufacturers are expected to lag behind in the production of battery electric vehicles by 2029. More specifically, InfluenceMap predicts that only 14% of Toyota’s global production will be related to electric carswhile for Honda they forecast 18% in 2029.
They are not the only two Japanese manufacturers to appear on the list, as Nissan is the penultimate with the worst forecasts, with 22% of its production being electric in 2029, which leaves Japan in general in a delicate situation before the popularization of the electric car. The report does not mention other more restrained Japanese manufacturers such as Mazda or Suzuki, whose situation is similar.
Japan (and Toyota) wants hydrogen as a relay
Toyota and the Japan Automobile Manufacturers Association (JAMA), chaired by Akio Toyoda himself (CEO of Toyota), continue to promote hydrogen as one of the key solutions for carbon neutrality, a technology that polarizes opinions among the high positions of the largest automotive groups in the world, and therefore only a few brands are developing in addition to toyota (BMW and Hyundai are the ones that make it known the most).
While hydrogen cell-powered vehicle sales are currently barely testimonial, data interpreted by IHS Markit’s InfluenceMap suggests that hydrogen-powered vehicles (whether fuel cell or internal combustion) will only account for 0, 1% of passenger vehicles produced in Japan and in the world in 2029.