We live in a time of transition. In the automobile industry many things are changing very fast. The transition to electric mobility has meant a change of course, a new direction in which brands have to go. While some manufacturers show minimal signs of change, others, like General Motors, have a very marked roadmap. General Motors’ electric vehicle reserves continue to grow, showing that there is no going back on the path that has been started.
Mary Barra, the head of the company, has seen in the electric format a possibility of recovering the power lost after the last crisis of General Motors and Detroit. What was once one of the world’s great companies wants to be again. Its schedule of electric launches is impressive, being the company that has made the most commitment to the transformation of its fleet. A determination that is being rewarded with a high number of reservations for its electrics.
General Motors is made up of several brands: Chevrolet, Buick, GMC and Cadillac. Four illustrious names from the North American continent who aspire to lead the international electricity market after announcing their return to Europe. The Chevrolet Bolt was the most popular battery-powered car for a long time, although as we know, in recent times its popularity has fallen due to its security and reliability problems. However, it served as an example that if you offer good products at competitive prices, the market is ready to make the switch.
Drivers want electric, and Americans are determined to buy products as impractical as the Hummer EV. Its huge format has penetrated a shell forged based on V8 engines and high consumption. The Hummer EV is one of the most brazen and unnecessary electric cars on the road., but it doesn’t matter, it’s a Hummer and the Americans want it. A strange success that will soon be replicated by another 100% Yankee product; the pick-ups.
The Ford F-150 Lightning has shown that people are determined to change the way they move. GM will respond with the next Chevrolet Silverado EV. With more than 150,000 reservations on the books, General Motors has been forced to move up the production date. His life will start in early 2023, and he will quickly become Ford’s most direct rivalwaiting for the Tesla Cybertruck to finally start production, still without an official scheduled date.
But the strategy of General Motors does not end there. The future looks promising for models such as the Cadillac Lyriq and, above all, for the Chevrolet Blazer EV, which should become the conglomerate’s largest electric vehicle.. GM and Mary Barra target the waterline of the American market. A big SUV with a famous name (Hummer), an electric pick-up (Silverado), and a luxury crossover (Lyriq) and a high-volume SUV (Blazer). And this is only the beginning.
