It is estimated that one in four vehicles circulating around the world is a pick-up. Imagine that 25% of the world’s car park became electric. The potential of the market is impressive, and for this reason we are experiencing a whirlwind of presentations and launches. The latest to join the party is RAM, the brand belonging to the Stellantis Group, which has published a new teaser of its first electric pick-up.
In a short time we have gone from not having any electric trucks to accounting for almost a dozen of them. There is a lot of market after the pick-up. In the United States, the Ford F-Series has been the best-selling model for decades. Millions and millions of units sold worldwide. Europe is a more reluctant market for this type of vehicle, but in recent times they have increased their salesmainly from a professional point of view, but they are gaining weight from a recreational point of view.
The first electric pick-up in the world has been the Rivian R1T. Although their sales meet expectationsthe arrival of new actors will give RJ Scaringe many headaches. Ford has just started mass-producing the Ford F-150 Lightning, which is expected to be the best-selling model of all. We must also add future launches such as the Hummer EV, the Chevrolet Silverado EV, the Tesla Cybertruck and now the electric RAM 1500, in addition to the already announced developments of the Ford Ranger EV and the Volkswagen Amarok EV, among others.
The announcement of RAM has not caught us by surprise either. In recent months the company has been releasing small breadcrumbs that have been followed in the purest Hansel and Gretel style. In February we learned about the RAM Revolution project, in January another advance was given, and so on crumb after crumb until the official announcement that has just been made. At the moment there are many unknowns surrounding the project, but we do know certain details that encourage us to think of an excellent electric pick-up for that large and emerging market.
With a chassis designed from the ground up, the traditional stringer and crossmember architecture will accommodate the addition of large battery packs. The first information points to batteries of up to 200 kWh capacity with which they could offer autonomies close to or slightly higher than 800 kilometers. There will be different mechanical versions with more or less powerful units. The launch of a high-performance model capable of exceeding the barrier of 1,000 horsepower has been considered.
As for launch and production times, everything indicates that the electric RAM 1500 will be released during the first half of next year. Production would start in the second half, which would mean that the first units will arrive at dealerships in late 2023 or early 2024. As for prices, there is nothing communicated, although we imagine that the same line of similar products will continue, offering access versions from figures close to 40,000 dollars.