The Nissan Ariya is Nissan’s halo car in these early days of popular adoption of electric cars. However, unlike the other reference models of the other brands and despite the fact that we have known it for more than a year, Nissan has not yet managed to put a single unit of its SUV on the streets more technological.
There have been several news that have happened with the Nissan model as the protagonist due to successive delays, all with the semiconductor supply crisis as the main cause. The latest of all the delays was taking the covers earlier this month.
It was expected that the production of the Ariya would definitely have started in March, so the first units of the Japanese electric SUV should have set foot on European soil this month. However, the latest report from Automotive News Europe ended up confirming that, indeed, it would not be until May in his native country, with June as a commercial goal.
Later it was Nissan itself, both through its European division and its Spanish branch, which confirmed that the launch of the Nissan Ariya in our country is scheduled for July this year. Assuming that it will not be delayed again, and that its commercial landing should take place gradually but effectively, is Nissan’s electric SUV on time, or is it already too late?
The rivals of the electric Nissan Ariya are already roaming freely in Europe
Due to its measurements and mechanical characteristics, the Nissan Ariya is an electric SUV intended for the military within the D-SUV segment, in which there are already other commercially established models in Europe, such as the Ford Mustang Mach-E, the Skoda Enyaq iV, the Volkswagen ID.4 or the Tesla Model Y, among others, while the Toyota bZ4x is in a stage similar to that of the Nissan model, with a price for Spain that should be about to be announced, thus giving the starting signal to its commercialization in our country
Of all the models that the Nissan Ariya will have to face, precisely the Toyota model is the one that by conception and design is the one that is postulated as its most direct rival: both show a sharp japanese design, which will be its main differentiating element with respect to the models that are already rolling through the European streets, and come from brands that have previously opted much more decisively than the Europeans for electrification; Toyota through its hybrid cars and Nissan with the EV200 and Leaf, which faces its last commercial milestones.
For their part, the Volkswagen ID.4 and Tesla Model Y are taking advantage of the late arrival of Japanese SUVs to sneak into the best-selling models in Europe. In fact, the German model has become the best-selling model of the Volkswagen Group in the first quarter, while the Tesla Model Y is already a regular among the 10 best-selling models in Europe.
To make matters worse, with the start-up of the German Tesla factory, Elon Musk’s firm should be able to carry out its deliveries in Europe much more reliably, so its numbers should show signs of improvement in the coming bars, since which will shortly begin to produce more than 1,000 Model Y weekly.
Is the Nissan Ariya then arriving late to the market?
All of the above leaves Nissan with its electric Ariya in a delicate situation, but once put into context, despite its continuous delays and taking into account that Toyota has not started marketing bZ4x either, Nissan still has opportunities for its technological Ariya to establish itself in a good commercial position.
If, as Nissan has announced, the Ariya definitely arrives in our country in July, the Japanese firm should announce its price for Spain in a few days, as well as the versions that will make up its commercial offer. Four technical variants are foreseen based on its battery; Ariya 63 kWh, the Ariya 87 kWh, the Ariya e-4ORCE 87 kWh and the Ariya e-4ORCE 87 kWh Performance, with the most efficient of all overcoming the barrier of 500 kilometers of autonomy.