News

The electric Ford Mustang Mach-E is no longer profitable due to the increase in the cost of materials

The Ford Mustang Mach-E, the only electric passenger car currently for sale in Europe by Ford, loses profitability in its marketing. We recently learned of a stoppage in deliveries of the model due to a technical problem in its battery pack. As an addition to said problem, the American firm has done accounts and, Due to the systematic increase in production costs, the Mustang Mach-E has ceased to be profitable for the companyalthough at the moment the brand does not plan to cancel or stop selling the vehicle.

The Mustang Mach-E is currently positioned as one of the best alternatives in the electric car market; Its practicality together with more than remarkable specifications make the model a success in Europe. However, in recent weeks we have been able to see a significant increase in the initial price of the electric vehicle of up to 11,000 euros for its access variant. Even so, from Ford they affirm that the model continues without being profitable for them.

Recently, at the Deutsche Bank Global Automotive Conference, Ford’s financial director, John Lawner, already warned those responsible for the brand that the systematic increase in the costs of manufacturing and acquisition of raw materials will inexorably affect its futures. electric vehicles. This prediction seems to be becoming a reality, according to the latest statements by the American company’s board.

The Mustang Mach-E began its career in the market by presenting a versatile model, aesthetically attractive, with high qualities of sportiness and, above all, for a very competent price. The latter has been phased out in recent months, and Lawner already predicts that “the final result will not be positive” neither for the Mustang Mach-E, nor for other electric models that are yet to come.

These high manufacturing costs have led to Ford finds it $25,000 more expensive to produce a Ford Mustang Mach-E than a combustion Ford Edge right from the start. A totally exorbitant figure for a company that promulgated a reasonable price model for the global market. Since the signing of the oval they have been forced to work tirelessly on the current Ford Mustang Mach-E and redesign different sections of the car in order to mitigate those high manufacturing costs and improve their margins.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button