Elon Musk’s ambitious goal of bringing Tesla electric cars to the general public is one step closer today than yesterday. And in fact, in a very symbolic way, because Tesla has surpassed all brands for the first time premium in the sales ranking in the United States.
During the first quarter of the year, Tesla sold 113,882 cars in the United States, beating the leading brand in the ‘premium’ segment last year, an honor that went to BMW. The brand directed by Elon Musk increased its sales by 59% compared to the previous year, being the only brand along with Genesis that registered the highest number of sales That the last year.
Tesla edged out second-ranked BMW by a wide margin of 33,400 units. Put another way, in the first quarter of 2022, Tesla sold 41.5% more cars than the second brand premium best seller in the North American country. BMW registrations fell by 3.4% compared to the same quarter last year, reaching 80,482 units sold.
Tesla has not only unseated BMW, but also lexus Y Mercedes Benz, two luxury brands that are very popular in the United States. Lexus was the third best-selling premium brand in the first quarter, with 66,907 new registrations (down 17% from last year). Behind the Japanese firm, Mercedes-Benz was placed with 60,632 cars sold (21% less compared to the previous year).
To avoid possible confusion, it should be noted that the figures mentioned include all the models of said brands, not only electric ones (in the case of Tesla, logically, its figures correspond entirely to electric cars).
brands premium best sellers in the United States between January-March 2022
Below is the ranking of the best-selling premium brands in the United States during the first quarter of 2022. The variation compared to the first quarter of last year is indicated in parentheses.
1.Tesla: 113,882 (+59%)
2. BMW: 80,482 (-3%)
3. Lexus: 66,907 (-17%)
4. Mercedes-Benz: 60,632 (-21%)
5. Audi: 37,566 (-37%)
6. Cadillac: 29,840 (-25%)
7. Acura: 29,260 (-26%)
8. Volvo: 23,513 (-20%)
9. Lincoln: 19,977 (-29%)
10. Land Rover: 15,581 (-39%)
11.Porsche: 13,262 (-24%)
12. Genesis: 12,549 (+53%)
13. Infiniti: 11,740 (-43%)
14. Alfa Romeo: 3,542 (-32%)
15. Jaguar: 2,610 (-36%)
With the exception of Tesla and Genesis (Hyundai’s luxury brand), the drastic drop in registrations in practically all the rest of the brands is evident, as a result of the crisis in global supply chains and the shortage of critical components such as chips or wiring. Of those that have closed the quarter in negative, BMW is the one that has best managed to weather the storm, with a slight drop in sales of only 3%.
Tesla will continue to increase its production throughout 2022
Now it remains to be seen if Tesla manages to consolidate the good data of the first quarter. So far the US firm has managed to weather the supply problems better than the rest, although production capacity is still unable to keep up with demand. Such is the situation that Elon Musk has hinted that Tesla could temporarily stop accepting new orders and even have to cancel some already placed.
Tesla is progressively increasing its production capacity around the world. The American manufacturer has already begun to produce cars in its two new Gigafactories, in Berlin (Germany) and in Texas (United States), thanks to which it intends to reach 1.5 million cars sold this year. In addition, it also plans to expand its China Gigafactory, where it aims to reach a production of 1 million cars a year.