Surely many of those who are reading these lines know the slogan ‘Young Although Exceedingly Prepared’. It was an advertising campaign for Renault in the 90s with resounding success, to the point that it ended up giving its name to a generation: the JASP generation. And the French firm has recovered it, this time with the new electric Renault Megane E-Tech as the protagonist.
The JASP generation (Youth Although Exceedingly Prepared) represented young people with a high level of training, languages and knowledge but who were not valued as they deserved, especially by their bosses and previous generations. Renault devoted an advertising campaign to them in an advertisement in which an aspiring actor was dismissed with disdain for his recruiter. At the end of the interview, the Young Yet Well Prepared He was leaving in a Renault Clio.
Far from having changed the situation, young people -and not so young- continue to find it difficult to carve out a professional career despite the fact that curricula and academic preparation are increasingly bulky. In this context, Renault has decided to update the campaign but this time with its most technological car of this century: the Megane E-Tech electric.
The person in charge of starring in the new campaign is the actor Edward Noriega, who began his career in the 1990s (his first film was released in 1995, the same year that the Renault ad was launched) and who, after studying piano at the Santander Conservatory and dramatic art in Madrid, was somehow one of those highly trained young men. And using the electric Renault Megane E-Tech also has a strong symbolic charge: banishing the prejudices of electric cars to show that they are as capable or more than traditional ones.
To inaugurate the new campaign, Renault organized an event at the Espacio Rastro in Madrid in which it brought together young people from the 1990s and young people from today, including some symbols and elements from each era. For some, it was the first time they had seen a Discman, a film camera or one of Nokia’s indestructible phones.
the monologist Edward Aldan He added a note of humor by making the attendees laugh out loud with his particular vision of the evolution we have experienced in the last three decades. There was live music with modesty aparta group founded in 1988, and Nerea Rodrigueza young 23-year-old singer who rose to fame after passing through Operación Triunfo. It was the symbiosis between the JASP generation before and now. And Eduardo Noriega himself presented us with the different advertising clips that have begun to be broadcast on digital platforms.
A first generation Clio was also exhibited at the event, specifically a beautiful clio williams, which was the epitome of the model and the sports car that many young people of the time longed to have in their garage. Just a few meters from the Clio, also in dark blue, an electric Megane E-Tech with which Renault intends to conquer a generation with other concerns, with greater concern for caring for the environment and with technology as its flag.