Lotus Cars lives a second youth. The English sports brand is going to change completely in the coming years. Although it will continue to offer its own concept of sportiness, the product portfolio will be expanded with new formats and new technologies. The Lotus Eletre is the model that begins this new era. After meeting him a few months ago, it is now that its manufacturing stage begins, far from the company’s historical headquarters. The city of Wuhan, in ChinaIt will be your birth home.
The change in mentality has not taken place overnight. The new strategy comes after the acquisition of the brand by the Geely Group. The Chinese conglomerate took control of 51% of the company in 2017, and that’s when the changes began. The Chinese are very psyched about electric mobility, and they know that there is an untapped market niche within large high-performance luxury SUVs. The Eletre points directly in that direction, and there will be more.
But all that new line of products needs a home, a factory where they can be produced to explore the world. Over the last two years, Geely has been building state-of-the-art facilities to manufacture the Eletre and all the models that are yet to come.. An investment of more than 1,200 million dollars in a factory located in Wuhan, China, which recently celebrated the production of the first unit of the Eletre. After her, it is expected that more models will follow, as we have already told you.
For the next few years, Lotus’s strategy includes the launch of more units, mainly SUVs. The Eletre has been the first to arrive. The first deliveries will arrive in China at the end of this year, while in Europe the first customers will begin to enjoy it in the first months of 2023.
After such an event, the launches of the Lotus Type 133 should take place, a four-door coupé saloon belonging to the E segment. Later, in 2025, the Lotus Type 134, a category D SUV, will be launched, and finally, in 2026, it will be presented the Lotus Type 135, a high-performance electric sports car.
An ambitious launch program that will try to fight against brands such as Porsche, Lamborghini or Ferrari itself. Lotus wants to recover the position that it should never have lost in the high-performance market. The Lotus Eletre offers a good example of this: a battery of more than 100 kWh, all-wheel drive, 600 horsepower, 600 kilometers of autonomy and acceleration from 0 to 100 km/h in just three seconds..
The price? Rumors point to figures higher than 200,000 euros. Despite these figures and these prices, Lotus aims to sell more than 100,000 vehicles by 2028. Only time will tell if the objectives are met.