CUPRA sales figures increase speculation about the future of SEAT

CUPRA has sold 79,327 cars in 2021, being the Formentor the most popular model in its catalogue. Only of this compact SUV the Spanish brand delivered 54,595 units. CUPRA had previously announced that it planned double its sales in 2022, until reaching 160,000 units, so that its income would more than double to go from 2,200 million euros in 2021 to 5,000 million euros the following year. In 2025, the sales figure will be at 500,000 units.

“By 2025, CUPRA’s goal is to deliver 500,000 cars per year and move forward with its international expansion into new markets, as well as entering new segments”, assured the CEO of CUPRA/SEAT, Wayne Griffithsat an event held at the Terramar racing circuit in Spain.

Under the mandate of the former CEO of SEAT, Luca de Meo, now director of the Renault Group, CUPRA became a separate brand in 2018, separating what was previously a sporty trim line into a firm with its own character and definition. The new growth targets of CUPRA join the speculations about the future of SEATwhich sells its models at a lower price.

Griffiths said last year that both brands would continue to work “until the end of the decade” adding that what happens next will depend on how fast the electric vehicle market develops.

To reach the 500,000 sales in 2025CUPRA would need to triple its 2022 target in three years. To do this, it will rely on the expansion of its product range and sales networkas well as in the expansion to New markets. To expand its sales network, CUPRA aims to double the number of CUPRA City Garages, the company-owned showroom wings. For now, and with the exception of Australia, which is one of the new markets that CUPRA plans to enter, Griffiths has not mentioned what the goals of the brand’s international expansion are.

As for the productto the current CUPRA range, made up of the Formentor, Leon, Ateca and Bornwill join the three new models presented that will reach the market between 2024 and 2025.

The Tavascan will arrive in 2024. It is a fully electric SUV that was first shown as a concept in 2019. The production Tavascan “will remain faithful to the 2019 prototype”, CUPRA assures in its statement, adding that “it will capture the vision of contemporary electrification will globalize the brand, taking it to new markets”.

CUPRA shyly showed the new production Tavascan during its event
CUPRA Tavascan.

The Terramar, which is also planned for 2024, is an SUV that will be available in combustion and plug-in hybrid variants. It will be assembled at the Volkswagen Group factory in Gyor, Hungary, alongside the Audi Q3 Sportback on which it is based. It will be 4,500mm long and will sit between the SEAT Ateca, which is a compact SUV, and the Tarraco, which is a mid-size SUV. CUPRA ensures that the plug-in hybrid variant will reach an electric range of around 100 kilometres.

CUPRA Terramar.

Finally, the UrbanRebel will be launched in 2025, It is a small front-wheel drive sports utility that will only have electric versions. It will be based on a smaller version of the Volkswagen group’s MEB platform. It will share its mechanical base with a model of the Volkswagen brand, based on the ID. Life and probably called ID.2, and a Skoda model. Finally, there will be no SEAT version of this modelo, which leaves the Spanish brand in a difficult position compared to the others. It will have a length of 4,030 mm and a 166 kW electric motor that will allow it to accelerate from 0 to 100 km/h in 6.9 seconds, with a maximum range of 440 kilometres.

CUPRA Urban Rebel.

“The UrbanRebel will be the biggest project of our company in the coming yearsas it is key to our transformation as an all-electric brand,” says CUPRA Vice President of R&D, Werner Tietz, in the press release.

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