Cadillac could return to Europe thanks to the arrival of electric cars

Once again, the historic Detroit company is considering whether to settle in Europe again, but now leaving its traditional mechanics aside and focusing on the electric mobility of its vehicles. Let’s remember that General Motors left our region in 2017 after an outstanding negotiation with the then called PSA Groupe, now Stellantis, for the sale of Opel and Vauxhall.

At that time, General Motors did not predict good times for them in Europe without high investments in both companies, which had been losing money for a total of 16 consecutive years. Carrying out a remarkable economic investment would have entailed many risks for the North Americans, so finally they ended up selling their property to PSA for a total of 2.2 billion dollars. The French did everything in their power and, thanks to this, Opel and Vauxhall became fully profitable just a year later.

Europe has positioned itself as the second largest market for electric cars in the world, behind China. This puts our region in a strategic position that has practically never been seen before. For this reason, and taking advantage of its new knowledge achieved in the development and manufacture of electrical, from GM they do not want to be without their piece of cake and are already meditating their return to the old continent.

It has been Mary Barra herself, executive director of General Motors, who has confirmed such plans to return to Europe, mainly after admitting the strong world power that the old continent is over the electric vehicle market, and influencing the fact that the North American company hopes to become a 100% electric manufacturer by 2035. Therefore, GM does not want to miss out on this enormous business opportunity that is presented to them.

Mary Barra, CEO of General Motors.
Mary Barra, CEO of General Motors.

In 2017, once the Americans sold their ownership of Opel and Vauxhall to PSA, they had the opportunity to divert the funds initially intended for these brands to a land of new development such as electric vehicles and autonomous driving technology. “This was a difficult decision for General Motors, but we all believe it was the right one,” said the board during their conference.

In fact, Mary Barra herself also admitted that currently the situation in Europe is completely complicated by multiple factors, to which she assumes that it has been good for GM not to be in that market today, because this has meant a lot to them. economic savings that they are allocating directly to the development of their new range of models and technology.

David Barnas, spokesman for General Motors, after hearing his colleague mention all this, added that the company has never really abandoned Europe completely, since continue to sell officially and in certain select markets, units of the Corvettes Y Cadillacalthough with the arrival of new mobility alternatives they believe that it is time to carry out a new massive landing.

Last November, GM already announced a plan to establish a new mobility business in Europe, which will include a series of electric and autonomous vehicles in its range. The software that these vehicles will equip, as well as the autonomous technology itself and the cargo and logistics services, will have a huge role in it. Although little else is known about this at the moment.

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