Last June, Apple presented a significant technological advance regarding its popular car interface, the well-known Apple CarPlay. In this evolution, which has not yet been published when it will finally arrive, takes all the prominence of the interior screens of the vehicle in which it is mountedsomething that has not convinced many automotive manufacturers.
Until now, the Apple CarPlay system has been presented as an extension of the smartphone, where its own interface is located on the central information and entertainment screen and, through which, you can read messages, select music or establish a route in the default map application. However, the new Apple CarPlay advances in its control of the car’s interior and presents the possibility of, additionally, be inserted in the instrument panel itself and in a hypothetical third screen with which certain electric models already have such as the Honda e or the Mercedes EQS and its well-known Hyperscreen.
The system update introduces a huge dose of customization for your digital panels, such as adding widgets, inserting informative modules or various other elements; and this taking of total protagonism has not been especially liked among the different automobile manufacturers that, comparatively, they prefer to adopt the Android Automotive system due to its system open to modifications.
This takeover of the internal information system, both by Android and by Apple, will have great consequences in the medium-long term. And it is that having greater internal access to the vehicle will provide technology companies with more data regarding the car itself, as well as those of its users. From McKinsey & Co, they have already estimated that such data could be worth around $400 billion annually by 2030. Although Apple has already positioned itself on numerous occasions as a benchmark for privacy, the truth is that it is a new business space that is opening up before it.
However, this is not all, since the enormous role that Apple hopes to take through CarPlay in vehicles leads directly to a virtual disappearance of the systems and interfaces developed by the automotive companies, and in which they invest a significant amount of money. Brands like Mercedes-Benz have already positioned themselves against giving a complete replacement of their current MBUX system or the future MB.OS (as it will be called in 2024).
During the debut of the new Apple CarPlay, the Cupertino company presented some manufacturers as the pioneers in taking part in this system, among which were BMW, Ford, hyundai or Mercedes-Benz; however, except for the firm of the German star, no other has emphasized the adoption of this complete system in their vehicles.
On the other hand, Apple has always presented its different operating systems as an environment closed to external modifications. Some automotive brands have seen this as an error, since seeking a greater role in the passenger compartment, in return they should allow almost complete customization by the manufacturer in order to carry out a co-development of the system. Although Roger Lanctot, Director of Automotive Connected Mobility at Strategy Analytics, has stated that “Apple probably doesn’t offer this kind of flexibility for its system”.
On the contrary, Google has done its homework in this regard and provides the long-awaited flexibility for automotive manufacturers. Companies such as General Motors, Renault, Nissan or Polestar, among others, already have this new Android Automotive system with which brands can create their own infotainment systems around the Google system.
It is possible that Apple should work on its “closed system” philosophy and open certain parameters to automotive manufacturers, something that is not very clear that it will happen, since from its directive they affirm that customers ask for an experience similar to that of others. brand devices.