This is the trend that the automobile market is taking in the first stage of 2022. Previously, we have known of brands that have significantly lowered their general average sales during the first months, while in the area of electric cars and Electrified vehicles have improved remarkably with what we saw during the same period in 2021. As an example we have Volvo, who recently showed their figures. Audi, for its part, has also made public its numbers that once again speak of a case very similar to that of the Swedes.
As we have already seen in the case of Volvo, Audi has significantly improved sales of electric cars compared to the same period last year, almost doubling what was achieved in 2021. However, Audi has not made public the sales and registration data for its electrified cars; its plug-in hybrids are left out of the equation.
Once again, this is a case of a general worsening of sales of cars signed by a brand, while its electric cars continue their general ascendancy. The “zero emissions” models of the Germans captured 6.3% of total sales made by Audi during the first months of 2022, thus rising 66% compared to what was estimated a year ago. During these months, Audi signed a total of 24,236 units of its electric vehiclesthus positioning itself as the second best company in the Volkswagen Group in terms of sales of these models, behind Volkswagen and ahead of Porsche.
However, despite the significant increase in sales if we compare it with the same period of time last year, the truth is that these have decreased if we look at the last quarter of 2021. Specifically, this decrease in electric car registrations fell by just under 5,000 units. In this way, the first months of 2022 are positioned as the second best sales stage since there is evidence.
In the firm’s electric range, the Audi Q4 e-tron, as well as its Sportback version and the S variants of both, have positioned themselves as the company’s best-selling electric car, achieving a total of 10,700 registrations. In second place in this ranking is its older brother, the Audi e-tron and e-tron Sportback and their respective sports versions, in this circle 10,300 units were awarded. Lastly, the striking Audi e-tron GT and its RS version were made with a maximum peak of 3,200 interested customers.
Last year 2021, Audi managed to get a total of 81,894 registrations. Seeing these first sales figures, it is more than logical to think that once the year 2022 ends we will find a significant annual improvement in said sales.
Audi is putting all the meat on the grill about its sales and launches of electric cars. By 2025, the company with the four rings expects to have more than 20 electric models in its portfolio, while from 2026, the company will definitively abandon thermal engines to focus on pure electrification. The German firm has invested more than 18,000 million euros (almost half of the total investment) in electrical technology for the next 4 years.